Nordberg Watches is a Swedish creator of automatic watches with the ambition to create a simple, robust and affordable watch experience.
Our first watch collection, Kattegatt, was limited to 50 pieces. Kattegatt sold out in only one week during our launch in February 2020. The world is now going through a very troublesome time at the moment and everyone is affected by the ongoing Covid-19 pandemic. Despite this, we are trying the make the most out of the "working from home" to present our next project. The second automatic watch collection will be launched on Kickstarter Spring 2021.
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We want to help
Every day, year-round, large scale fishing in Swedish waters is ongoing, bottom trawls destroy the seabed, unwanted fish are thrown back and biodiversity is threatened. All this even happens in protected areas with threatened species and habitats. But development can be reversed if we help. Protection should be protection for real.
Therefore, Nordberg Watches decided to contribute to the Swedish society for Nature Conservation's work for sea and fishing by donating 100 SEK (about $12) for every sold Nordberg watch. This was a part of our work to save the surrounding areas of Gothenburg, where the first collection Kattegatt was our first step.
Thank you Swedish society for Nature Conservation's for your amazing work, we are looking forward to cooperating with you again to help save our oceans.
Meet the team
This is Jakob, Henrik and Johan. Three out of four team members behind Nordberg Watches (Charlie will be present during our next photoshoot!). We are Swedish watch entusiasts, two of us are studying while the other two are working. Nordberg is Johan's previous family name, it comes from Gothenburg on the Swedish West Coast which suits our local focus.
In recent years, we have followed the development of newly launched watch brands. We believe that many of you, just like us, are looking for a watch that goes back to the basic - without bits from the moon, meteors or sunken boats. In light of this, we are now designing our second automatic watch with the aim of taking a step back from all such niches and instead focus on simplicity, robustness and affordability.
We believe that there are lot of people that are starting to grow an interest in watches, but without having the budget to go directly for the large watch brands. There is a gap on the market for simple and affordable entry-level watches with automatic movements which we want to fill. We believe that by having a small innovative organization while focusing on feedback and involvement of our customers in the development process, we can create amazing things.